Buyers make purchases based on their needs or wants

Buyers make purchases based on their needs or wants. It is essential to uncover the buyer’s motive as you can influence the buyer’s decision by giving out the information regarding the product and also voicing out positive feeds about the product and satisfy the buyer with his or her decision. The salesman should listen to the customer’s needs. They can also ask questions which will allow them to understand what the customer is expecting from the product. FAB selling techniques should be used which stands for the product feature, product advantage and the product benefit.It is the best method.so, it should be used.