1. What is a firm specific advantage?
FSAs are firm specific resources/capabilities that are needed to successfully compete against rival organisations. They can be tech-/ or knowledge based and are used to get and advantage i.e. in production or marketing.
2. What is Honda’s FSA?
Honda has a large selection of automobiles and motorcycles that covers a wide range of stakeholders worldwide
3. What basic but important distinction does Verbeke make?
He distinguishes between non-location-based FSAs and location-based FSAs
4. Why are some FSAs location bound?
They are unique to the location thus can not be transferred across borders
5. What does that mean “location bound”?
It means that the Firm specific advantages can only be exploited in a specific location (a country, a city)